The purpose of this study was to investigate the occurrence of Verotoxin-Encoding bacteriophages in mussels, cultured downstream the sewage treatment plant in Lysekil.Mussels were collected in three growing areas from April 2008 to March 2009. Real-time PCR was performed for detection of vtx1 and vtx2 genes and enrichment of bacteriophages on non Verotoxin-producing Escherichia coli O157: H7 was carried out. All samples in real-time PCR analysis were negative; no presence of Verotoxin-Encoding phages was shown. No plaque was formed on blood agar base plates, indicating that no bacteriophages had been taken up by E. coli bacteriaThe levels of Verotoxin-Encoding phages and E.coli outside the sewage treatment plant in Lysekil were not high enough to be able to form VTEC in mussels, indicating that the faecal contamination was low.

n this dissertation a comparison of two evolutionary methods for evolving ANNs for robot control is made. The methods compared are SANE with enforced sub-population and delta-coding, and marker-based encoding. In an attempt to speed up evolution, marker-based Encoding is extended with delta-coding. The task selected for comparison is the hunter-prey task. This task requires the robot controller to posess some form of memory as the prey can move out of sensor range.

The escalating usage of pyrethroids has resulted in an increased awareness about resistance towards pyrethroids in insects. Pyrethroids inhibit voltage-sensitive sodium channels (VSSC) in nerve cell membranes and are composed of synthetic molecules based on pyrethrins present in pyrethrum extracts from Chrysanthemum species. VSSC are transmembrane proteins that are important for electric signalling over the membrane in insects. Mutations in the gene Encoding the sodium channel have proved to be a common reason for resistance against pyrethroids. Pyrethroid resistance among pollen beetles is spread all over Sweden and also abroad and is increasing.

In this thesis, the TEI (Text Encoding Initiative) Encoding scheme is investigated as a system for storing metadata about manuscript material and 18th century first prints in the Swedenborg Archives at the Swedish Royal Academy of Sciences. The aim of the study is to test the functionality of TEI as a metadata system in cataloguing a special collection. Some criteria of functionality are formulated, and examples of encoded catalogue entries are described and analysed. It is demonstrated how descriptive metadata have been registered within the TEI header, while structural metadata have been recorded within the text element of the TEI file. On the whole, TEI is considered to be a functional tool that matches the present purposes.

Colours have been proven to have both a great physical and psychological impact on human beings. This essay investigates the rebranding of 37 Health Care Centers, located in Norrbotten, Sweden, and how 10 interviewees have experienced the new choice of colour on the logotypes of these Health Care Centers.The theoretical framework used in this research process, consists of theories related to rebranding, the communication process, encoding/decoding and Goethe?s Theory of Colours.To gather information about how the 10 inhabitants have experienced the new choice of colour, a semistructured form of interview was used. In addition to these interviews, three people employed by Norrbotten County Council (NLL) were interviewed, to get to know more about the rebranding process and the message behind the chosen colours of the logotype.Results show that the inhabitants had an overall positive reaction to the new colour choices, but that younger target groups lacked information about the new logotype and the rebranding.Due to these results, recommendations were made that NLL should expand the quantity of media channels to reach these younger target groups, and thereby be able to attract more patients to their Health Care Centers. NLL would also profit from investigating the inhabitants experiences related to the new colour choices themselves, but in a larger scale, to achieve greater knowledge of how to proceed with colour choices in the future..

This master thesis has been carried out on behalf of Stoneridge Electronics AB and is an investigation ofhow intelligent switches can replace the traditionally used direct controlled switches. The concept ofintelligent switches is that the switches contain electronic identification components which, by connectingthem to a network, give the same function independent of the location of the switch. This infers anincreased flexibility and configurability which can be a great advantage in development, production andcustomization in the commercial vehicle industry. Especially in the current situation when commercialvehicle manufacturers provides more and more functions and dashboard configurations.LIN (Local Interconnect Network) is a network protocol introduced in 1999. It is a simpler and lower costcomplement to CAN (Controller Area Network) and is adapted for applications where the demands forbandwidth are lower, for example reading sensors and switchers.

Film is a medium which is mainly used for entertainment. It is a medium that is constantly expanding, and beside from it being a relaxing activity it can also be used for educational purposes. This is an aspect of film that should be valued, since it has the possibility to engage, educate and move its viewers. This is a study which aim is to analyze how employees within the care of disabled in Umeå have perceived educational movies. The movies that the staff has watched are a part of a basic training program, which all employees are required to fulfill.

  The study aims to gain a better understanding and explore how a selected group (receivers) perceive two elected advertising images from Indiska and Vila and then compare their opinions to what Indiska and Vila themselves want to communicate. We base the study on theories of Encoding / decoding, which deals with how the companies charge their advertising images with values and how recipients decodes these values.A qualitative study was carried out based on analytical induction (planning, collection and analysis). Through the analytical method of induction, we created categories based on the collected data and put them in relation to each other. The result showed that the overall impression of the images' and the context are of great importance for how our respondents perceive the advertising images. The overall impressions convey emotion that reinforces the expression and the message.

Undersökningens syfte är att ta reda på vilka uppfattningar och tolkningar underklädesföretaget Liaison Dangereuse skapar genom sin senaste reklamfilm, ?Sexiness for everyone. Everywhere?, och om dessa uppfattas olika beroende på tolkarens bakgrund.  Frågeställning: I studien har jag ställt frågor kring hur kvinnan framställs i reklamfilmen och om publikens olika kulturella ursprung och bakgrundsideologi har någon påverkan i deras tolkningsprocess.   Metod/Teori: Med hjälp av tidigare forskning om utformning och berättelsens form av reklam och Stuart Halls encoding/decoding modell har jag genomfört en receptionsanalys.

Purpose/Aim: Our purpose with this study is to examen the differences in communication between digital immigrants and digital natives, how the digitization has changed our way to communicate in an interpersonal matter.Main Results: Through our study we have concluded that barriers do exist between students (natives) and teachers (immigrants), but not to the extent we first predicted. The digitization has resulted in a change in the way we communicate and our relation to each other. But in a purely communicative matter, the digitization hasn?t made it harder for natives and immigrants to understand each other, but it has contributed to new vocabulary and the use of the language. New codes has been developed, but thanks to the younger generations ability to adapt to change - this linguistic difference it is not a problem for the understanding of the code used by the immigrants.

Purpose/Aim: Exhibitions in cultural-historical museums have traditionally been object-centered and associated with one-way communication. The aim of this thesis is to gain knowledge about how exhibition producers ? and educationalists at swedish cultural-historical museums today relate to communication in exhibitions from a communication scientific perspective.Material/Method: The method of the thesis is interviews exhibition producers ? and educationalists at five swedish cultural-historical museums about how they work with communication issues in exhibitions. The empiricism gained from the interviews have been analyzed from a communication scientific angle, using two communication theories as idealtypes for communication processes; Shannon and Weaver´s model and Stuart Hall´s encoding/decoding-theory.Main results: Communication in exhibitions have developed, much due to the use of more channels for communicating with the visitors and the acknowledgement of the visitor as an active subject in interpreting the exhibitions and their message.Despite this development, communication in exhibitions still have features of a one-way communication. The main feature is the lack of possibilities for visitors to communicate their interpretations and point of views of the exhibition back to the exhibition producers.

Under sommaren och hösten 2009 fick Apolivas reklamfilm stor uppmärksamhet av såväl det svenska folket som i media. Uppståndelsen grundades i att en stor andel människor som tagit del av reklamen uppfattade den som skrämmande, medan Apolivas avsikt var att skildra de svenska, något melankoliska, väderförhållandena.Syftet med denna uppsats är att undersöka tolkningsskedet av Apolivas reklamfilm, hos flickor i nionde klass. Vår specifika frågeställning utvecklades till att ta reda på om den utvalda gruppen tolkar budskapet och känslan som förmedlas i reklamfilmen, på det sätt som Apoliva avsett, med utgångspunkt i Halls (2009) encoding/decoding-teori. Enligt denna modell finns tre olika sätt att tolka ett budskap; dominant, oppositionell eller förhandlande tolkning. I en dominant tolkning godtar mottagaren budskapet, medan den oppositionella tolkningen innebär att mottagaren vänder sig mot budskapet.

AbstractTitle: What TV-glasses do you wear? A study in how party-political people decode the TVshow Scooby Doo (Vilka tv-glasögon har du? En studie i hur partipolitiskt aktiva personer tolkar tv-serien Scooby Doo)Number of pages: 47 (54 including enclosures)Author: Christopher LandstedtTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The aim of this essay is to make a study in how party-political people, 18-25 years old, both female and male, decode the messages in the TV-show Scooby Doo from 1969. Do they decode the show differently because of their political view, their gender or, and their social background? Is there a pattern in the decoding or is it based on a more individual level?Material/Method: A qualitative method containing a total number of 16 individual interviews with young adults, 18-25 years old, half of them female, the other half male, were used. All of the participants are members of political youth parties/organizations, equally divided in left and right wing parties.

Syftet med denna uppsats är att öka kunskapen om idrottslärares arbetssätt med fokus på delaktighet för inkluderade grundsärskolelever i den kommunala grundskolan.En kvalitativ halvstrukturerad intervjuform har används med ett systematiskt urval av informanter baserat på grundsärskolelevers deltagande i undervisningen samt en spridning över flera kommuner.Resultatet visar att resurser i form av elevassistenter och specialgymnastik saknas i högstadiets idrott och hälsa, enligt lärarna, vilket leder till att en lyckad inkludering för alla grundsärskoleelever i undervisningen inte kan genomföras. Idrottslärarnas arbetssätt för att möjliggöra delaktighet uppgavs bestå av nivåanpassning av aktiviteter, olika aktiviteter att välja bland, fokus på struktur i undervisningen samt konkreta och upprepade instruktioner.Slutsatser är att förutsättningarna till delaktighet för grundsärskolelever i högstadiets idrottsundervisning är begränsad. Kommunens resurstilldelning till den enskilda skolan, anses enligt lärarna, avgöra om rätt förutsättningar kan ges till enskilda grundsärskoleelever och till de aktiva idrottslärarna. I och med detta läggs ett stort ansvar på idrottslärarna och deras kunskaper för att utföra inkluderande undervisning och möjliggöra delaktighet..

The aim of this thesis is to study and compare to what extent Hypertext Markup Language (HTML) and Text Encoding Initiative (TEI) support bibliographic description, metadata and mark-up of textual segments. The projects in the study comprise the Norwegian The Writings of Henrik Ibsen (Henrik Ibsens Skrifter) which applies the use of TEI, and Vitterhet society?s The collected works of CJL Almqvist (Vitterhetssamfundets CJL Almqvist Samlade Verk), which applies the use of HTML. The study showed that the Ibsen project provides its text with bibliographic description and metadata to a greater extent than the Almqvist project. The Almqvist project?s texts are provided with certain information about titles, authors and also information about source material and the electronic edition.